Quant

Mondern Investing App

Quant - is an investing app designed for modern investors — whether beginners or experienced traders — who want a clean, intuitive, and fast experience.

Client

Quant

Services

User Research

UI/UX Design

Prototyping

Industries

Fintech

Date

June 2025

Objective

This project focused on three key areas: Reducing friction during onboarding, Designing clear and efficient in-app navigation, Creating a fast and confident stock purchase flow.

The Challenge

Most investing platforms are built for experienced traders — offering complex tools, crowded dashboards, and unintuitive navigation. Beginners often feel overwhelmed right from sign-up. The challenge was to design a streamlined onboarding experience, intuitive tab-based navigation, and an easy way to buy stocks, without sacrificing depth for advanced users.

The Solution

I designed Quant — a modern, minimal investing platform that prioritizes clarity, simplicity, and usability. The user journey focuses on: - A frictionless account creation flow - A clean low-bar navigation for quick access to core pages (Home, Market, Trade, Portfolio and Discover) - A one-tap stock buying process that makes investing approachable, fast, and clear

Product Design Process

Prioritizing Key Features for Investing Apps

Using a lean UX approach, I identified the most critical user goals for an MVP:

- Getting started quickly (no long KYC before dashboard access)
- Easy discovery of market trends
- Quick access to portfolio & trade actions
- Minimal effort to place a trade

Solution 1 - Frictionless Onboarding Flow

WHAT I DID: I designed a 3-step onboarding experience: Email and Password Verification → Phone Number Verification → Personal Info.

WHY: Over 72% of users drop off during complex onboarding flows, especially when ID verification is required upfront (source: Appcues). By delaying friction and showing value early, platforms like Robinhood and Public increase conversion and engagement. I used this strategy to reduce time-to-value and encourage exploration right after sign-up.

Solution 2 - Tab-Based Bottom Navigation Flow

WHAT I DID: I introduced a persistent bottom navigation with four clear tabs: Home, Market, Trade, Portfolio and Discover — designed for thumb-friendly access and logical structure.

WHY: Studies show that mobile apps using bottom-tab navigation increase task efficiency by up to 30% (NNGroup). Investing apps like eToro and XTB use this layout to reduce cognitive load and make key sections easily accessible. This layout supports habitual use and improves orientation throughout the app.

Solution 3 - Simplified Stock Buying Experience Flow

WHAT I DID: I designed a 3-tap buy flow: tap on a stock → hit “Buy” → enter amount and confirm. Visual confirmation and feedback help users stay confident in their action.

WHY: According to a 2023 Robinhood investor survey, 62% of users value speed and clarity when placing trades over advanced tools. First-time investors are often intimidated by multi-step flows or confusing terminology. I simplified the process to reduce anxiety and encourage early trading behavior — a key metric for retention in financial apps.

Next Explorations

As the foundation of Quant takes shape, several features stand out as opportunities for future development:

Personalized Insights: A smart dashboard that adapts to each investor’s behavior, portfolio, and interests — surfacing timely suggestions and alerts.

Goal-Based Investing: Guided flows that help users set long-term financial goals (e.g. retirement, saving for a home) and build portfolios aligned with those goals.

Social Signals Layer: A beginner-friendly toggle that adds contextual explanations, glossary hints, and simulated trades for practice.

These explorations aim to evolve Quant into a more intelligent, approachable, and empowering investing experience — one that grows with each user’s journey.

Want to work together?

waldemarkaluhapa@gmail.com